What is an online event?
An online event is an event held digitally which allows users to interact and watch without having to be present in person.
Organizing an online event is one of the best methods to replace traditional meetings as a communication solution for businesses.
Depending on the purpose of the business, the online event can be held in the form of a webinar, public live stream or a ticketed live stream on online live streaming platforms, such as Facebook, YouTube or Instagram.
Benefits of organizing events online
If you are considering whether or not to create an online event, organizing an online event helps:
Cost savings: Organizing events online helps save money, for both attendees and organizers. Standing as an organizer, you will not have to pay for an expensive venue or food and travel expenses.
Save time: Online event organizers can save setup and planning time. Attendees save travel time and don't have to worry about being late or lack of seats.
Reach a wide audience: Because online events only require an internet-connected device, they are open to almost everyone. More people can easily attend online events, no matter where your attendees are, you can stay connected with them at any time, ensuring their safety, health, time commitment, budget and event location - including international attendees as they may be too far away to attend in person.
Expand the list of potential speakers: An online event is better when it can connect with more speakers and experts. Due to the lack of space limitations, the speakers can easily participate, including live events in real time or pre-recorded and replayed events.
Get more leads with event replays: The content you create for online events can be reused and replayed as needed. Organizers can reach more interested people, and viewers will be able to watch even if they missed the event during the live run.
Reduce the risk of outbreaks: In this sensitive time, restricting travel and not leaving home is crucial, online events help your event attendees attend the event without worrying about the spread of disease.
10 tips to promote your brand with online events
Organizing an online event can be a daunting task. Here are some tips that will help you ensure your online event is a success and ensure everyone a great experience:
1. Set clear goals from the start
Before you plan your online event or choose the event platform, make sure you know why you want to host an event. Make sure the entire project team understands what you want to achieve.
2. Choose the right platform to host your online event
Based on the nature and size of the event, you can decide on the appropriate organization platform. If you want to live stream the event with a large audience, a platform such as Facebook Live or Youtube Live will be the right choice. For events with limited attendees or live streams for a fee, you can use a form of live organization such as a webinar, online workshop, etc. using live stream support tools to connect with participants.
3. Choose the right time for your event
Depending on the audience you are targeting, you have to choose an appropriate time for your event. If your attendees are at home and abroad, there will be time zone differences, so the time of the event is very important.
4. Promote your virtual event
Make sure you advertise your event in advance so attendees know when it's happening and how they can get in.
5. Develop a clear agenda that includes speakers and timeframes
You don't want your attendees waiting for long periods of time. There should be a schedule, a clear timeline of what will be shared during the event, time to answer questions and time for the audience to interact with each other.
6. Someone controls the event
You want to make sure that you have enough people monitoring your online event in case things get out of hand. This is in case there are impolite words from attendees and spam.
7. Engage your audience
Plan activities with active participation, encourage participants to interact and chat with each other, and ask questions to the presenter.
8. Prepare to fix the problem
You can consider using multiple platforms and support tools. In the event of any technical issues with your video or audio, you can switch to another platform and continue the event as planned.
9. Send follow-up messages after the event
Be sure to talk to your participants about how they can access event logs, so they can review them at a later time. This will also encourage them to participate in future events.
10. Connecting after the event
After the event is over, take some time to connect with your team and consider what worked and what didn't. That way, you'll be better prepared for your next events.
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